Digital Media
Digital designs and illustrations created for advertisements, promotions, social media, email marketing and commissions.
Print Design
Pieces displaying typographic manipulation and layout design for various companies, groups and events.
Email Design
Emails designed for promotions, surveys and trade shows.
Logo Design
Original logos created for a variety of companies, non-profits and events.
Decks
Examples of presentation decks and branding guides for different companies and events.
Waterhouse Farm Rebrand
Waterhouse Farm prides itself on its natural pasture raised beef and wanted to share their pride and product with the world. To do that they wanted an updated website, new logo, updated business cards, new informative rack cards and a branding guide to stay consistent. I had the pleasure of creating these items for them.
About
Madison, also known as Maddi, is a US based designer specializing in branding, graphic design, web media and creative marketing.
Digital Media
Social media and email promotion highlighting the simplicity and all-in-one nature of the featured product.
Social media post for health center advertising their openings for new patients.
Entry for Jinro America's digital art contest. Image highlights the brightness of the fresh version of the beverage. While also showing the different flavors the brand has. Created using a combination of hand drawn elements and photoshopping.
Hand drawn figure skater for social media post.
Word cloud featuring key words related to "Biofeedback" to help explain what biofeedback is and what it can be used to test for. Created for social media post and monthly newsletter feature.
Hand drawn collage of various exercises that EMG (Electromyography) can be measured from. Created for social media post and email promotion.
Collage of images from Bucksport Regional Health Center to create a warm and welcoming banner for multiple social media channels.
Combination of hand drawn and photoshop elements were used to create this holiday social media post targeting local audience. Featuring imagery of Dover, NH where the company is located.
Product upgrade banner for email promotion. Featuring company brand colors.
Hand drawn lie detector for social media and email promotion featuring a lie detector lab.
Gif created to highlight the amount of citations client has. Used as a banner to draw the eye vs. give more information.
Print Design
Bus wraps designed to inform the public of Maine's lead poising testing law for children. Featuring 3 versions and key colors from branding guide.
Save the date designed for a Star Wars themed wedding. Save the date is hand drawn featuring wedding colors and flowers that the couples dog (who they adore) is named after.
Concert poster designed for Overdrive. A local concert put on by NESCOM students.
Table top flyer designed to be given out at trade shows. Features opposite colors of company brand colors to stand out against the rest of the table.
Rack card designed for Waterhouse Farm during their rebrand. They wanted this piece to be handed out to customers at the farm or at farmers markets to give tips and facts about their beef and the benefits of the way it's raised.
Business card designed for Waterhouse Farm during their rebrand. Featuring new logo, branding colors and new branding imagery.
First page of a recruitment brochure for Penobscot County Sheriff's Office. Featuring new logo, branding colors and key words.
Second page of recruitment brochure for Penobscot County Sheriff's Office.
Annual review for Bangor Area Homeless shelter. This 16 page annual review features groups branding colors, images throughout that year, typographic manipulation and more.
Email Design
Informative email blast sent out to clients and those going to the ACSM trade show. Sharing information about the company, who from the company will be there and information about the trade show. With sleek and modern imagery.
Email survey designed to be sent out to high school teachers to gain feedback on social media channels and marketing practices they respond to. The information from this survey would then be used to help company generate a marketing plan.
Logo Design
Original logo designed for A Company of Girls (ACOG). A non-profit in Portland, ME, who helps at risk girls by using the arts. ACOG wanted to combine their old logo, which people recognized as ACOG. With their new logo, which was more modern.
Original logo for Overdrive. A concert put on by NESCOM students. Logo features sound waves along with a variety of colors to show the explosion of emotion that music creates. Logo was designed to be on black backgrounds.
Original logo designed for Waterhouse Farm, a natural pasture raised beef farm. WHF wanted to combine the company's previous logo with new colors and imagery that represents their product. While still being adaptable to various forms of media and sizing.
Original logo create for the Penobscot County Sheriff's Office Corrections Devision. Client wanted a logo that was specific to the corrections devision as they did not have their own and other divisions did. Although they could not stray too far from the original, they made it their own by choosing silver as their divisions color and adding their devisions name to the logo.
Original logo designed for Husson Universities Study Abroad Student Association. Important elements that needed to be included was Husson University colors, an element that represents studying abroad, along with being sleek and modern.
Original logo designed for Bridal Vision. A startup company featured in Greenlight Maine. Client wanted it to be sleek, elegant and give an air of professionalism.
Original logo designed for my personal brand By Chinn. Logo features short hand for the word "by" along with my last names signature. Inspiration was taken from my Chinese roots using calligraphy and the color red.
Original logo designed for Green Bait. A startup that planned to take invasive green crabs and turn them into sustainable fishing bait. Client wanted to combine key fishing Elements of a bait bag and the green crab. Green Bait was featured on Greenlight Maine.
Decks
Powerpoint deck designed for BMES annual trade show. Designed to be short and show key information about product as it would have to grab the attention of those passing by. Client wanted company brand colors, along with a sleek, clean and modern look.
Powerpoint deck designed for a presentation of iWorx research solutions. Presentation was happening in Brazil and needed to have Portuguese versions of all English text. Client wanted deck to be bright and eye-catching and different from their regular visuals.
Branding guide designed for Waterhouse Farm during their rebrand. The client wanted this to be able to reference all new branding choices so they could maintain continuity across all channels. Branding guide features company statements, logo variations, typography, color pallets and general information. The branding guide is also designed using their new branding as an example of how it can be used.
Branding guide designed for A Company of Girls (ACOG). ACOG wanted a branding guide to have a centralized place for all their branding. So when someone had a question on branding or any other reason they would have all the information in one place. The branding guide features company statements, social media persona, typography, logo variations, color pallets and general information. The branding guide is also designed using their new branding as an example of how it can be used.
Waterhouse Farm Company Rebrand
Waterhouse Farm's New Logo
Waterhouse Farm (WHF) prides itself on its natural pasture raised beef and wanted to share its benefits with others. With times changing WHF knew they needed to adapt and decided to rebrand at the same time. After discussing WHF wants and needs I was tasked with rebranding the farm with a new logo that kept elements from their previous logo, but had stronger imagery of their product with all new colors. Creating an official website, where current and prospecting clients can come for information. Creating a branding guide, where all these new changes would be listed and easily able to reference. Along with new business and rack cards to be given out to clients at the farm or at farmers markets.
Rack card designed for Waterhouse Farm. They wanted this piece to be handed out to customers at the farm or at farmers markets to give tips and facts about their beef and the benefits of the way it's raised.
Business card designed for Waterhouse Farm. Featuring new logo, branding colors, and new branding imagery.
Branding guide designed for Waterhouse Farm. The client wanted this to be able to reference all new branding choices so they could maintain continuity across all channels. Branding guide features company statements, logo variations, typography, color pallets and general information. The branding guide is also designed using their new branding as an example of how it can be used.
Waterhouse Farm official website
